Buyer Personas
Buyer Persona Overview
A customer persona, also known as a buyer persona, is a detailed and semi-fictional representation of an ideal customer for a business. Developed through market research, customer interviews, and analysis of demographic and psychographic data, a customer persona goes beyond general target audience demographics to include specific details about the individual’s preferences, behaviors, and motivations. It typically includes information such as age, gender, occupation, goals, challenges, interests, and purchasing patterns. The purpose of creating customer personas is to humanize the target audience, allowing businesses to better understand and empathize with their customers. By having a clear and vivid picture of their ideal customer, companies can tailor their products, services, and marketing strategies to effectively meet the needs and expectations of specific customer segments, ultimately improving customer engagement and satisfaction. Customer personas serve as valuable tools in guiding decision-making across various business functions, ensuring that efforts are aligned with the desires and characteristics of the intended audience.
Retail Wireless Buyers
There are 4 main buyer personas in the wireless industry with buying and decision making authority that we will target this year. The buyer types are as follows:
Owner Operator
Retail Wireless Dealer, Verizon ⎸
Age
50
Gender
M
Locations
27
Profile
- Lives, grows and thrives on cash flow
- Runs a small business in a big brand
- Smart, focused, street-smart entrepreneurs
Summary
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Goals/Needs
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Frustrations/Concerns
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Product Usage
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Recommended Approach (Assets)
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