01 Sales Strategy

01 Sales Strategy

  • Three-phased horizontal expansion strategy, 36 months
  • Enterprise-style account targeting approach
  • Expansion of sales & marketing budget as % of revenue
  • Realigned sales compensation plan to incent new logos
  • Fully orchestrated and tracked selling journey
  • Consistent sales messaging and value proposition
  • Materials and messaging tailored to competitive deals
  • Multi-contact account penetration plans